Can I see the search volume for questions?

Search volume is the number one mistake of many marketers looking at PAA data. Let's run through an example of intent volume vs search volume.

Consider the search term "buy blue running shoes uk"

Any keyword reserach tool will tell you that the search volume for "buy blue running shoes" is 0-10, because there is not enough data to make a reliable calculation.

It would be a mistake though to discard a term like this, because the intent volume could be much higher.

For argument's sake, let's say in reality "buy blue running shoes uk" has a search volume of 5 searches per month.

Think of all the ways we could express the same intent:

If each one of these queries just had 5 searches a month, we are already up to 150 seraches per month, and there are many more variations.

AlsoAsked data exists to tell you the next nearest intent proximity. This means when someone searches for something, we can tell you what their next most likely queries are going to be.

This is important because Google judges its own performance on "Time to Result" - that means, how quickly it can provide answers to the user.

If Google can see that your content for "how to choose the best running shoes" immediately answers other questions like "how do you determine your foot type for running shoes" and "do you size up in running shoes", it is more likely to serve your page, as it means the end user will not need to click around multiple pages and so they will be more satisfied.
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Search volume data is still useful for tasks such as planning our category names and taxonomy of your website, or deciding the primary terminology to use along with ICP data.

AlsoAsked data is specialised for the "at page" level, where search volumes have diminished in importance. You know what the user is searching for, it is now about fulfilling their intent.

Glad you asked, we have a whole video on that!